An event identity to celebrate lifting up Latina women.

Adelante Mujeres required an event identity for their annual fundraiser that could transcends aesthetics. The design had to do more than drive attendance—it needed to cultivate a sense of unity and empowerment among attendees, while ensuring the visual elements authentically reflected the cause’s sincerity and purpose.

We developed a bold event mark that reflects the vibrancy of the community and its culture, anchoring the event's theme of celebration and forward thinking. Alongside the event mark, we designed a suite of marketing materials—customizable templates for promotions, presentations, and social media—that ensured consistency and impact across all platforms.

As the lead designer, I created the wordmark and brand system, presenting the concepts directly to the client. I also managed the feedback process, refining the design and producing the final deliverables.