A digital campaign to get kids back to sport.

To concept and produce campaign assets (video and stills) that would get young athletes and their adults to gear up for summer and fall sports with Nike products at DICK’S dotcom and retail.

We tapped into "The Feel" of sports by capturing not just moments of sport and performance, but also the culture, rhythm and if-you-know-you-know vibes only athletes get.

Worked to concept and visualize campaign directions, as wells as build creative presentations and pre-production decks. Reviewed talent auditions, brainstormed storyboards, and edited final raw assets. Designed and produced the campaign wordmark and visual system.