Launching a Kevin Durant signature shoe.

To launch the KD15 and it's many colorways. To build hype via seeding kits for influencers receiving the KD15; all while emphasizing Durant's off the court achievements.

A visually intriguing, premium acrylic shoebox with the KD15 identity applied, alongside and dynamic microsite.

Worked from an existing VC to design a premium acrylic box to house the KD15s. Coordinated the print and fabrication process with a printer, and troubleshot designs. Designed a mobile-first microsite, social, and Nike dotcom assets for launch.